Commonly used colors in web pages

Web color picker helps choose, adjust, and generate color schemes for cleaner website design.

Web design often centers on a single hue. Each group below is arranged from light/vivid to deep/intense.

Red

— is an energizing color that evokes excitement, passion, and vitality.

#FFFFCC

#CCFFFF

#FFCCCC

#99CCCC

#FFCC99

#FFCCCC

#FF9999

#996699

#FFCCCC

#CC9999

#FFFFCC

#CCCC99

#FFCCCC

#FFFF99

#CCCCFF

#0099CC

#CCCCCC

#FF6666

#FF9966

#FF6666

#FFCCCC

#CC9966

#666666

#CC9999

#FF6666

#FFFF66

#99CC66

#CC3333

#CCCCCC

#003366

#993333

#CCCC00

#663366

#CCCC99

#666666

#CC9999

#FF6666

#FFFF00

#0066CC

#CC0033

#333333

#CCCC00

#336633

#990033

#FFCC99

#993333

#CC9966

#003300

#FF0033

#333399

#CCCC00

#CC0033

#000000

#003399

#000000

#99CC00

#CC0033

#999933

#993333

#333300

Orange

— is also energizing, conveying lightness, joy, warmth, and a modern feel.

#FFCC99

#FFFF99

#99CC99

#FFCC99

#CCFF99

#CCCCCC

#FFCC99

#FFFFCC

#99CCFF

#FF9966

#FFFFCC

#99CC99

#FF9900

#FFFFCC

#336699

#CCCC33

#FFFF99

#CC9933

#996600

#FFCC33

#FFFFCC

#CC9933

#336666

#FF9900

#FFFF00

#0099CC

#99CC33

#FF9900

#FFCC00

#FF9933

#99CC33

#CC6699

#FF9933

#FFFF00

#3366CC

#FF9933

#FFFFCC

#009966

#FF6600

#FFFF66

#009966

#990033

#CCFF66

#FF9900

#FF9966

#996600

#CCCC00

#CC6600

#999999

#CCCC33

#CC6600

#CCCC33

#336699

#000000

#FF9933

#999966

#663300

#FF9933

#FFFF66

Ki-iro

— conveys happiness, hope, and brightness; it has the highest lightness.

#FFFFCC

#CCFFFF

#FFCCCC

#FFFF00

#FFFFFF

#CCCC00

#99CCFF

#FFCC33

#FFFFCC

#FFFF33

#99CCFF

#CCCCCC

#FFFF00

#FFFFFF

#9933FF

#99CCFF

#FFCC33

#FFFF33

#FFCC00

#66CC00

#FFFF99

#FF9900

#FFFF00

#0099CC

#FFCC00

#0000CC

#FFFF99

#CC9999

#FFFFCC

#6666CC

#999933

#FFFFCC

#CC99CC

#CCCC00

#666600

#FFFF66

#FF9966

#FFFFCC

#99CC99

#FFCC33

#FFFFCC

#999966

#FFCC99

#FF6666

#FFFF66

#FFCC99

#999966

#FFFF00

#FFFF99

#99CC99

#666600

#999966

#FFFF99

#333333

#006633

#333300

#CCCC99

#006633

#663300

#CCCC66

Yellow-Green

#33CC33

#6666CC

#FFFFFF

#CCCC33

#FFFFFF

#CCFFCC

#FFCC99

#CCFF99

#CCCCCC

#CCCC00

#999966

#FFFFCC

#CCCC33

#FFFFFF

#336699

#CCCC33

#999999

#CCFFFF

#00CC00

#0066CC

#99CCCC

#99CC33

#FF9900

#FFCC00

#99CC33

#CCCCFF

#663300

#CCCC33

#993399

#000000

#CC6600

#999999

#CCCC33

#CC9933

#FFFF99

#99CC99

#669933

#CCCC33

#663300

#99CC33

#CCCCCC

#000000

#CC6600

#CCCC33

#336699

#666600

#CCCC66

#CCFFCC

#333366

#99CC33

#336699

#666666

#99CC33

#003366

#003333

#99CC33

#999999

#996633

#FFFF99

#99CC66

Green

— sits between warm and cool, suggesting harmony, calm, health, and safety. Pairs well with gold and off-white for an elegant, comfortable mood.

#009966

#FFFFFF

#FFFF00

#339933

#FFFFFF

#9933CC

#339933

#FFFFFF

#000000

#339933

#99CC00

#FFFFCC

#CCCC66

#336666

#99CC33

#FFFF66

#336600

#339933

#CC9900

#666666

#339966

#CCCCCC

#003366

#669933

#CCCCCC

#000000

#339933

#CCCCCC

#6699CC

#006633

#CCCC33

#CC9933

#339933

#666633

#CCCC66

#339933

#FFCC33

#336699

#006633

#669933

#99CC99

#336666

#996633

#CCCC33

#003300

#669933

#CCCC99

#006633

#990033

#FF9900

#006633

#333300

#CCCC99

#006633

#663300

#CCCC66

#993333

#CC9966

#003300

Blue-Green

#CCFF99

#FFFFFF

#66CCCC

#339999

#FFFFFF

#99CCFF

#66CC99

#FFFFFF

#666699

#009999

#66CCCC

#CCFFFF

#66CCCC

#CCFF66

#FF99CC

#339999

#FFFF00

#336699

#CC9933

#339999

#FFCC33

#FFCC00

#009999

#CC3333

#669999

#CCCCCC

#CC99CC

#339999

#CCCCCC

#000000

#339999

#666699

#CCCCCC

#003333

#99CC99

#FFFFCC

#669999

#CCFFCC

#996699

#CCCC99

#669999

#999966

#CCCC99

#339999

#336666

#669999

#CCCC99

#999999

#003366

#669999

#663333

#339999

#CCCC66

#333333

#339999

#CCFFCC

#336666

#3399CC

#666666

Blue

— is cool, fresh, and professional. Mixed with white it feels soft and airy (like the sky). White conveys purity, clarity, and cleanliness.

#FFFFCC

#CCFFFF

#FFCCCC

#99CCCC

#FFFFFF

#3399CC

#CCFFCC

#99CCCC

#FFFFCC

#CCCCFF

#FFFFFF

#99CCFF

#FFCC99

#FFFFCC

#99CCFF

#336699

#FFFFFF

#99CCCC

#FFFFFF

#CCFF99

#CCCCFF

#FFFFCC

#CCFFFF

#99CCCC

#FFFFFF

#336699

#99CCFF

#CCFFFF

#6699CC

#99CC33

#FFFFFF

#3399CC

#0099CC

#FFFFCC

#666699

#CCCCCC

#003366

#99CCFF

#0099CC

#FFFFFF

#666666

#CCCCCC

#6699CC

#666666

#336699

#CCCC99

#003366

#3399CC

#003366

#CCCCCC

#6699CC

#006699

#000000

#003366

#CCCCCC

#006699

#999933

#336699

#333333

Blue-Purple

#CCFFFF

#FFFFFF

#CCCCFF

#CCCCCC

#FFFFFF

#666699

#99CCFF

#FFFFFF

#333399

#6666CC

#FFFFFF

#FF9999

#9999FF

#FFCC33

#FFFFCC

#0099CC

#FFFFCC

#666699

#0000FF

#6699FF

#CCFFFF

#6666FF

#66CCFF

#CCFF66

#669999

#FFFFCC

#6666CC

#9999CC

#FF9999

#666699

#003399

#FFCCCC

#6699CC

#CC6666

#333399

#CCCC00

#000066

#6666FF

#CCCCCC

#003399

#CCFF99

#333333

#333366

#CC0033

#CCCCCC

#336699

#CCCC66

#333300

#003399

#FFFF99

#000000

#990066

#CCCC33

#003399

#CC3333

#000000

#003399

#333366

#999966

#333333

Purple

#FFFFCC

#FFFF99

#CCCCFF

#9999CC

#99CC99

#FFFFFF

#FFCCCC

#CCCCFF

#CCCC99

#9999CC

#FFFFCC

#FFCCCC

#FF99CC

#CCCCFF

#660066

#FFFFFF

#663333

#CCCC99

#333333

#9966CC

#CCCC00

#FF9966

#663399

#996699

#FFCCCC

#CC99CC

#996666

#CC99CC

#FFCCCC

#FFCC99

#FF9933

#663366

#333399

#CCCCFF

#CC99CC

#663366

#CCCCCC

#CC99CC

#996699

#9999CC

#CCCCFF

#CC9966

#999999

#663366

#330033

#666666

#669999

#CCCCCC

#999999

#663366

#FF33CC

#CCCC99

#663366

#999999

#CCCCFF

#999966

#993333

#330033

Red-Purple

#FFCCCC

#FFFFFF

#99CC00

#FF99CC

#FFFFFF

#993366

#66CC99

#FFFFFF

#CC6699

#CC9999

#FFCCCC

#CC99CC

#FFCCCC

#FFFF99

#CCCCFF

#FFFF99

#993399

#FF99CC

#66CCCC

#CCFF66

#FF99CC

#003399

#CCCC00

#FFCCCC

#FF99CC

#CCCCFF

#FF9999

#FFCCCC

#FF99CC

#669966

#CC6699

#FFCCFF

#CCCCCC

#CC99CC

#CC3399

#FFCC99

#FF6666

#FF3399

#CCCC99

#663366

#FFFFCC

#FFCCCC

#663366

#CCCCCC

#CC99CC

#990066

#FFCC00

#CC0033

#990066

#CCCCCC

#006699

#999900

#990033

#000000

#990066

#000000

#009966

By impression

Color pairing seems complex but follows patterns. Each color has a place in impression space; combinations can be approximated like addition. High-lightness colors together feel soft and bright; intense colors together feel bold. Designers also weigh hue angle on the color wheel. This guide lists pairings by hue and by impression.

Soft, bright, gentle

High-lightness palettes feel soft and bright. Use lower-lightness foreground tones to avoid glare; hue distance on the wheel helps prevent dullness.

#FFFFCC

#CCFFFF

#FFCCCC

#FFFF99

#CCCCFF

#FF9966

#FF6666

#FFCCCC

#FFCC99

#CCFF99

#CCCCCC

#FFCCCC

#CCCCFF

#CCFFCC

#CCFFFF

#CCCCCC

#CCFF99

#FFCCCC

#FFFFFF

#99CC99

#99CCCC

#FFCC99

#FFCCCC

#CCCCFF

#FFCCCC

#CCFFFF

#FFCC99

#FFFFCC

#99CCCC

Soft, clean, refreshing

For soft, clean, refreshing moods, adjacent blue-to-green hues work best at higher lightness. White appears in most combos; bright blue-green hues can substitute.

#CCFF99

#FFFFFF

#99CCFF

#99CCCC

#FFFFFF

#CCFF99

#CCFFCC

#FFFFFF

#66CCCC

#CCCCFF

#FFFFFF

#99CCCC

#CCFFCC

#99CCCC

#FFFFCC

#CCFFFF

#FFFFFF

#CCCCFF

#CCFFFF

#FFFFFF

#99CCFF

#66CCFF

#FFFFFF

#CCFFFF

#6699CC

#FFFFFF

#99CCFF

#CCCCFF

#FFFFFF

#99CCFF

Cute, happy, playful

Cute, happy, playful palettes spread hues evenly, mix warm and cool, and use high saturation and contrast.

#66CCCC

#CCFF66

#FF99CC

#FF9999

#FFFFFF

#FFCC99

#FF6666

#FFFF66

#99CC66

#666699

#FFFFFF

#FF9999

#99CC33

#FF9900

#FFCC00

#FF0033

#FFFFFF

#FF9966

#FF9900

#CCFF00

#CC3399

#99CC33

#FFFFFF

#FF6600

#993366

#CCCC33

#666633

#66CCCC

#FFFFFF

#666699

Lively, happy, fun

Lively, happy, fun palettes allow more colors; the key shift is replacing pure white with low-saturation colors or gray.

#CC9999

#FFFF99

#666699

#FF9900

#FFFF00

#0099CC

#CCCC99

#CC3399

#99CC00

#FF6666

#FFFF00

#3399CC

#CC6600

#999999

#CCCC33

#FF9933

#FFFFCC

#009933

#0099CC

#CCCCCC

#FF6666

#FF6600

#FFFF66

#009966

#CC6633

#FFCC99

#CC6600

#CC0066

#009999

#FFCC33

Sporty, energetic

Sporty palettes emphasize intensity and energy while staying healthy and upbeat — higher saturation, moderate-to-lower lightness.

#FF6666

#FFFF00

#006699

#FF9966

#FFFFFF

#0066CC

#339933

#FFCC33

#336699

#FF9900

#FFFFCC

#336699

#CC6600

#CCCC44

#336699

#99CC33

#FFFFFF

#0099CC

#99CC33

#FF6666

#336699

#FFFFFF

#99CCCC

#FF0033

#333399

#CCCC00

#33CC99

#FFFF00

#336699

Light, gorgeous, dynamic

Gorgeous palettes use plenty of saturated color; slightly reduced lightness strengthens the effect.

#990066

#FFCC00

#CC0033

#FFCC33

#333399

#FF0033

#666699

#FFFF00

#FF0033

#006699

#FFFF33

#FFCC00

#009999

#CC3366

#FF0033

#CCCC00

#006699

#CCCC00

#FF9933

#663399

#FF9933

#FFFF00

#336699

#CC3333

#FFCCCC

#99CC00

#003399

#FFFF00

#FF6600

Wild, bold, dynamic

Wild palettes include low-lightness tones and even black, with other hues highly saturated and high-contrast.

#990066

#FFFF00

#003399

#CC0033

#000000

#003399

#FFFF00

#F00000

#CC3333

#CCCCCC

#003366

#CC0033

#333333

#CCCC00

#000000

#99CC00

#CC0033

#FF0033

#333333

#FF9900

#990066

#000000

#009966

#666666

#FF6600

#333333

#993333

#CCCC00

#663366

Ornate, flashy, feminine

Feminine pages favor purple and magenta, plus pink and green — usually in high-saturation combinations.

#FFFF99

#993399

#FF99CC

#FF6666

#FFFFFF

#339999

#FF99CC

#003399

#CCFF00

#66CC99

#FFFFFF

#CC6699

#CC3399

#FFCC99

#FF6666

#FFCCCC

#FFFFFF

#993366

#CC6699

#FFFF00

#666699

#CC6699

#99CC66

#663366

#FF33CC

#CCCC99

#663366

#CC3399

#FFCC99

#FF6666

Refined, feminine, elegant

Elegant palettes lower saturation, often pairing adjacent blues and reds with tuned lightness.

#CCCCCC

#CC99CC

#CC3399

#FFCCCC

#FF99CC

#CCCCFF

#CC3399

#9933CC

#CC99CC

#9999CC

#FFFFCC

#FFCCCC

#663366

#CCCCCC

#CC99CC

#FF9999

#FFCCCC

#FF99CC

#996666

#CC99CC

#FFCCCC

#CC9999

#CCCCCC

#FFCCCC

#FF9999

#996699

#FFCCCC

#996699

#FFCCCC

#CC99CC

Noble, natural, stable

Noble, stable palettes use low-lightness yellow-greens with balanced overall brightness.

#CCCC33

#FFFF99

#CC9933

#CC9966

#CCCC66

#669999

#FF9966

#996600

#CCCC00

#CCCC66

#660033

#CC6600

#CCCC00

#666600

#CCCCFF

#CC9933

#009999

#FFCC33

#999966

#CCCC99

#339999

#99CC99

#669933

#336633

#666633

#999933

#CC9966

#660000

#CC9900

#CCCC99

Calm, natural

Green leads calm, natural moods, but as a dominant page color it can feel passive — pattern design matters.

#FFFF99

#99CC99

#666600

#996633

#FFFF99

#99CC66

#006600

#66CC66

#CCFF99

#666600

#CCCC66

#CCFFCC

#669933

#CCCC33

#663300

#666633

#999933

#CC9966

#003300

#669933

#CCCC99

#006633

#663300

#CCCC66

#666600

#FFFFCC

#999999

#006633

#333300

#CCCC99

Traditional, refined, elegant

Traditional, elegant content lowers saturation; brown works well, and purple is also common.

#999933

#FFFFCC

#CC99CC

#CC9966

#666666

#CC9999

#CCCC99

#333333

#9966CC

#CCCC99

#666666

#CC9999

#996699

#CCCC99

#669999

#CC9966

#999999

#666666

#339966

#CCCCCC

#996699

#663366

#999999

#CCCCFF

#996699

#9999CC

#CCCCFF

#CCCC99

#999999

#663300

Traditional, steady, classic

Traditional, classic palettes favor low-lightness warm colors for a mature look.

#6699CC

#663366

#CCCC99

#990033

#CCFF66

#FF9900

#666699

#660033

#99CC99

#663300

#FF9933

#FFFF66

#990033

#006633

#CCCC00

#660033

#999933

#660099

#993366

#CCCC33

#666633

#996600

#CCCC66

#666600

#009933

#CC9900

#666666

#666633

#CCCC33

#CC3366

Steady, dignified, tasteful

Low lightness and saturation feel steady and dignified. Balance with warm/cool mix and light/dark contrast to avoid stiffness.

#FFFFCC

#CC9933

#336666

#996633

#CCCC33

#336633

#990033

#FFCC99

#333366

#669999

#996600

#993333

#CC9966

#003300

#336633

#CCCC99

#333366

#663300

#999933

#333333

#663366

#666666

#333366

#999900

#990033

#CC99CC

#333366

#990033

#CCCCCC

Simple, clean, progressive

Simple, clean palettes use blue and green with generous whitespace; progressive moods add blue with gray or low saturation.

#CCCCCC

#FFFFFF

#666699

#CCFF66

#FFFFFF

#003366

#99CCFF

#FFFFFF

#336699

#CCCC33

#FFFFFF

#336699

#0099FF

#FFFFCC

#666699

#99CC33

#CCCCCC

#000000

#CCCCCC

#003366

#99CCFF

#0099CC

#CCFF66

#666666

#3399CC

#003366

#CCCCCC

#ABCDEF

Simple, stylish, elegant

Gray is balanced and key for metallic/plastic looks — use it generously for stylish elegance, but mind texture and pattern.

#99CCFF

#FFFF66

#666666

#336666

#FFFFFF

#999999

#0099CC

#FFFFFF

#666666

#999999

#CCCCCC

#336666

#CCCCCC

#999999

#663366

#666666

#CCCCCC

#6699CC

#999999

#FFFFFF

#333366

#669999

#CCCCCC

#666666

#999999

#CCCCCC

#333333

#ABCDEF

Simple, progressive, modern

Progressive, modern palettes center on blue with gray; unified lightness and adjacent hues keep things clean.

#333366

#99CC33

#336699

#999999

#003366

#669999

#003399

#CCFF99

#333333

#999933

#336699

#333333

#666666

#99CC33

#003366

#999999

#336699

#333333

#3366CC

#CCCC66

#333300

#6699CC

#006699

#000000

#003366

#CCCCCC

#006699

#000000

#999999

#003366